“We discovered that nearly 50% of Black women in the U.S. are living with some form of medical or non-medical hair loss due to a whole slew of other things, like autoimmune diseases, lupus ...

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Before the oppressive summer heat descends on Atlanta, therapist Brittanee Sims usually gets her thick, curly hair braided at a salon to preserve her healthy mane. But it’s more expensive this year.

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The global Black hair care industry was worth about $3.2 billion in 2023, according to market.us, and Black women spend six times more on hair care than other ethnicities.

A version of this article appears in print on June 23, 2023, Section B, Page 1 of the New York edition with the headline: Black Women’s Hair Care, A Market Long Undervalued.

Beauty is not pain “Good Hair,” a documentary by Chris Rock exploring the focus on hair in Black culture, allowed Green to see other Black women’s natural hair journeys, and it influenced ...