Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

The rental truck company also said the individuals on the rental agreement have been banned from making future rentals.

The iconic red and white logo of Coca-Cola has long been a symbol of American refreshment and a staple in countless homes.

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...