Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

Coca-Cola is stepping into the emerging prebiotic soda market with its own line of soda alternatives. According to The ...

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

Coca-Cola is entering the fast-growing prebiotic soda market for the first time with fruit drinks promising gut-health ...

The early marketing approach from Coca-Cola for the new product has a digital and experiential focus aimed at Generation Z, ...