The marketing team at our tech consulting company has been deep diving into GEO and AIO to help us shift to this new paradigm. Here’s what we have learned so far: Focus on Structured, High ...

At the 20th anniversary of Kantar’s BrandZ report in New York this week, one voice cut through the marketing buzzwords with something sharper: a warning. “We’re heading toward a world of no ...

What if you could transform your marketing campaigns without expanding your team or working around the clock? Imagine a world where AI tools handle the grunt work—analyzing data, generating ...

Why the very American fantasy behind multilevel marketing won’t die. In “Little Bosses Everywhere,” Bridget Read looks at the enduring popularity of companies like Mary Kay and Amway for ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to AI; and the next wave of AI innovation: agentic AI ...

But marketing is also to blame in large part, according to Andrew Ng, the founder of AI learning platform DeepLearning.ai. “The concepts of AI ‘agents’ and ‘agentic’ workflows used to ...

Check out our full assessment of marketing agencies in the UK. However, we’re also here to say there were plenty of positive silver linings once we dug a bit deeper into the data. As always, our ...

The Marketing Genius of Bad Bunny He generated hundreds of millions for Puerto Rico in just 24 hours. BY BRANDON PENA , ACTIVE CEO AND FOUNDER OF 787 COFFEE CO.

But that doesn’t always land the right way, as Aaron Walker, managing director of the integrated marketing firm Think Big, warns. Sometimes, brands are “in such a rush to connect in fun and ...

A data-driven marketing strategy is a method of using B2B marketing data to improve marketing efforts and guide decision-making. It involves collecting and analyzing data to recognize customer ...