This data can be used to create more targeted and personalized marketing campaigns. With more traditional marketing techniques, the data is much more limited. “The additional nuance with digital ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing and commercial advertising are poised to be disrupted by the advance of high ...

Chelsea Alves is a results-driven content marketing leader with extensive experience in digital marketing, content strategy, artificial intelligence, and SEO. Join 75,000+ Digital Leaders.

“I think the benefit of reporting is the ability to get extremely granular on outcomes or actions that customers are taking,” said Carlucci. “However, translating different metric types into singular ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

From more than 125 conversations (six seasons), I’ve distilled seven major takeaways that I know will play a specific role in the future of marketing: data, storytelling, authenticity, customer ...

Direct marketing is a strategy where you promote your products and services directly to potential buyers. Your message to buy can be delivered through traditional marketing methods, such as email ...

But that doesn’t always land the right way, as Aaron Walker, managing director of the integrated marketing firm Think Big, warns. Sometimes, brands are “in such a rush to connect in fun and ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...

The marketing team at our tech consulting company has been deep diving into GEO and AIO to help us shift to this new paradigm. Here’s what we have learned so far: Focus on Structured, High ...