So, if we examine this in relation to the purpose of a company, as I mentioned above: • Iridium solved a problem that was already largely solved. The demand was low.

It’s a life of sorts. Maybe my purpose, for now, is just putting one foot in front of the other. It’s not exciting, to be sure, but I have to trust that it will eventually take me somewhere.

Purpose-driven brand stories have become an effective way to make this connection because they go beyond traditional marketing, allowing businesses to flourish by tapping into the (hopefully ...

For Fast Company Executive Board member Ross Overline, serving a purpose greater than ourselves is the key to solving some of our most pressing problems—and to living a good life.

References Taylor, S. (2016). A Model of Purpose: From Survival to Transpersonal Purpose. Transpersonal Psychology Review, 8 (1), 12-25. My book Extraordinary Awakenings is a study of this phenomenon.

In 1947, an 18-year-old student published an op-ed in his college newspaper titled, “The Purpose of Education.” “We must remember that intelligence is not enough,” wrote the young Martin ...