Scrunch reports that AI is reshaping the marketing funnel by providing clear answers, leading to reduced traffic but ...

It might not be its main focus, but Commonwealth Bank has one of the country’s biggest media networks.There are still over ...

Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into ...

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

Today, senior executives from Amazon Ads and Prime Video Australia showcased a breadth of innovative solutions and premium content that enable Australian advertisers to build high-impact, fullfunnel ...

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

More than 5 million Australians are each month seeing ads on Prime Video, where advertisers are coming back for more with new ...

Bet Week 4 at BetMGM, where new users can get up to $1,500 in bonus bets back if their first football bet doesn't win: ...

Leading up to the big event, The Great Forrest County Fair has showcased its ins and outs: security, rides, and food. What ...

AI-powered advertising solutions allows marketers to respond in real time to how users interact across multiple apps. By ...

Channel99, the first AI-powered decision engine for B2B marketers, has joined the LinkedIn Marketing Partner Program for B2B Attribution & Analytics, bringing new attribution technology to LinkedIn ...

Channel99 is taking aim at this blind spot. The San Francisco-based company announced an integration with LinkedIn’s Company ...