Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Many marketers learned from marketing classes that it is less costly to sell more to ...

Mansi Dhorda works at E2M Solutions Inc., a digital marketing agency. She is well-versed in all things Content Marketing and Branding. During her free time, she runs her Instagram page for handmade ...

With millions of mobile options in app stores, competition for attention is higher than ever. That's why it's so critical for marketers to engage key audiences to ensure the longevity and visibility ...

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Over 90 percent of marketers say that retargeted ads are as good as or ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly ...

For every customer who visits a brand’s website but leaves without making a purchase, retargeting ads have long been the go-to strategy for marketers aiming to convert them. However, once the go-to ...

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...

Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are ...