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Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Embrace changes – but don’t do it blindly, says Mike Christoforou, because good marketing is about the people as well as the ...

Rohan Prasher has been elevated to senior director, marketing – digital lead at The Coca‑Cola Company India, effective June ...

In today's fast-paced digital world, businesses need to come up with new strategies to get people's attention and stay ahead ...

Ahead, Bulletproof, World Wide Technology, Armada, Vercel and Kaseya were among the tech companies making key executive hires ...

In his new role, Pandit will lead Publicis Media’s efforts around data strategy, privacy-compliant partnerships, and ethical ...