Search Engine Land » Platforms » Google » Google Analytics » Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 Chat with SearchBot Please note that your ...

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and ...

And Google Analytics is to blame. In the just over 10 years since the release of the platform in November 2005, too many tech marketers now ignore the difference between strategies and channels ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure ...

Search Engine Land » Analytics & conversion » How to make a Google Analytics 4 custom report in ~30 seconds Chat with SearchBot Please note that your conversations will be recorded. Custom ...

I research ad fraud and digital marketing. (1/3) Publishers, ecommerce sites, and marketers rely on Google Analytics data to make decisions that affect their business. But very few understand the ...

And Google Analytics data has been a cornerstone for measuring success since being released to the world nearly 20 years ago. (Disclosure: My company is a Google Premier Partner.) Digital ...

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find ...