Search Engine Land » Platforms » Google » Google Analytics » Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 Chat with SearchBot Please note that your ...

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and ...

And Google Analytics is to blame. In the just over 10 years since the release of the platform in November 2005, too many tech marketers now ignore the difference between strategies and channels ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure ...

I research ad fraud and digital marketing. (1/3) Publishers, ecommerce sites, and marketers rely on Google Analytics data to make decisions that affect their business. But very few understand the ...

Search Engine Land » Platforms » Google » Google Analytics » Meet Google Analytics 4: Google’s vision for the future of analytics Chat with SearchBot Please note that your conversations will ...

Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years. Google Analytics (GA) is a powerful set ...

And Google Analytics data has been a cornerstone for measuring success since being released to the world nearly 20 years ago. (Disclosure: My company is a Google Premier Partner.) Digital ...

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...