Forbes contributors publish independent expert analyses and insights. Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today ...

Expand omnichannel marketing strategies Omnichannel marketing is crucial ... they will find the money to purchase or partake in." 6. Innovate and inspire through collaborations Springer said ...

Predictive AI: The Future of Outcome-Driven Marketing Strategies In 2025, the shift toward outcome-driven AI represents a fundamental evolution in marketing strategy. Tools powered by predictive ...

Influencer marketing has established itself as a key tool for connecting brands and consumers, but not all industries achieve ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...