Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Banco Santander is deepening its artificial intelligence ambitions with a sweeping deal to roll out ChatGPT Enterprise to ...

Rocket CRM has announced an expansion of its workflow intelligence features, enhancing its CRM automation system to better ...

Rocket CRM has rolled out a series of intelligent updates aimed at strengthening customer relationship management by refining ...

When it comes to building a brand in today’s digital economy, a website is no longer just a fancy brochure. It is the heart ...

Beyond being a global pop superstar, Swift is a master marketer. Here are five Swift strategies for entrepreneurs to emulate.

In the financial services industry, audit preparation has become a continuous discipline that requires rigorous data ...

Data may be created equally, but not all data is equal. B2B organizations that seek customers for their goods and services need to develop methods that will enable them to “discriminate” among the ...

SaaScada’s Nelson Wootton discusses how the company’s innovative approach can help banks overcome transformation challenges ...

Veeva Systems Inc. VEEV is well-poised for growth in the coming quarters, courtesy of its strong product portfolio. The ...