Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was “The Logo” — and he wasn ...

The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly ...

Today, Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has literally symbolized the NBA for the past 55 years. In 2011 ...

Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more from a Los Angeles Times ...

consider this – West’s most recognizable nickname is “The Logo” because his iconic silhouette was literally the inspiration for the league’s famous logo. West was key in boosting the ...

The man who has long been associated as the source of inspiration for the league's "the Logo" died Wednesday morning. Stream Los Angeles News for free, 24/7, wherever you are. Jerry West was an ...

Jerry West, about two years ago, was on a podcast talking about Bill Russell. He called Russell the greatest winner to ever play professional basketball. West, also on that podcast, then said this ...

West is remembered not only as an all-time great player (his silhouette is the NBA logo!) and executive, but as the greatest combination of player and front-office exec in NBA history and possibly ...

Jerry West, the Los Angeles Lakers legend as both a player and an executive who was later dubbed “the Logo” after he was immortalized on the NBA’s symbol, has died at the age of 86.