Virtual reality (VR) is the next digital frontier, but it’s not a new concept. Sci-fi literature has been creating virtual worlds since the 1950s with Ray Bradbury’s The Veldt.

Would you go to a virtual reality bar? Brands are creating short-run, highly limited, immersive branded experiences using virtual reality, all with the aim of entertaining and impressing people ...

The newest integration of VR Bar on Jay Street boasts 12 virtual reality stations and one upcoming virtual arena, which will give up to four people a chance to duke it out in challenges that will have ...

With new virtual reality initiative, Franklin Institute raises bar for museums Expand 1 of 4 By Alison Burdo – Digital Producer, Philadelphia Business Journal ...

I’m playing The Brookhaven Experiment, a virtual-reality game at the new That VR Joint on Smith Street. The 70-year-olds who come in don’t get to play this one because it’s too scary. I’m screaming. A ...

Hourly rates for semi-private spaces are $20 to $40 for up to five people, or $30 to $60 for 10 to 20 people. The 21-and-up bar is located in Midtown near Ponce City Market at 728 Monroe Drive NE.

Aaru studio, a virtual reality gaming center at 7 N. Cheyenne Ave., is pictured Wednesday. Aaru is a virtual reality arcade, cafe and bar, and game development studio.

Imagine VR Studios, a virtual reality amusement center, bar and lounge, has opened at the Jefferson Valley Mall in Yorktown Heights. Owners Nilda and Peter Petrov first opened a kiosk at the mall ...

Virtual reality allows neurosurgery patients to ‘tour’ their own brains Over the past year, UCSF Benioff Children’s Hospital has been pioneering a virtual reality technology that enables ...

According to Metro, the high-tech bar allows customers to wear a virtual reality headset while sipping on a drink of their choice, and nearly 10,000 people have already tried it out.