In the fast-moving world of social media, where trends rise and fall in minutes, some viral challenges come with tragic ...

US girl died after attempting a viral online trend, or online challenge known as the 'dusting' challenge on TikTok to get ...

Labubu has evolved from viral vinyl toy to Solana meme coin, surging 40 x and raising $42 million while sparking debate on ...

Salman Khan's new moustache look has gone viral online, as fans speculate it is for his upcoming film based on the Galwan ...

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

Notice how shoppers now look to social media before Google for product ideas ... The good news is, AI tools can make these challenges easier, which is why there’s a growing trend of people in the ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

VIRAL challenges are popular on social media – but it’s not always a simple or funny one that grips the internet. Some of the ...

Exclusive: A leading concussion expert has slammed the self-styled sport Run It Straight as “barbaric” and said it has no ...

Thanks to their Hollywood-savvy make-up empires, both Hailey Bieber , 28, and Selena Gomez , 32, have racked in ten digits ...

The host of the summer’s hottest dating show takes TODAY.com behind the scenes as she prepares to follow up Season 6's ...

Is Justin and Hailey's divorce really happening? Explore how the speculation began, what triggered it, and what we currently ...