True Religion rebooted its loyalty program in time for the holiday shopping season. The program kicked off ahead of the Black Friday weekend with exclusive membership perks. Formerly known as True ...

Private equity firm Acon Investments bought a controlling stake in True Religion, according to a press release Tuesday. Financial terms of the deal weren’t disclosed. Through the deal ...

and cultural experiences with True Religion collaborators and content creators from its “Team True” program. Other features include improved customer experience and integration with the ...

“Chief Keef embodies everything True Religion’s core customer is looking for in the brand, and we are thrilled to officially launch this collaboration,” added Kristen D’Arcy, Chief ...

True Religion has announced that Grammy Award-winning artist Megan Thee Stallion will be featured in its holiday campaign, “Where Holiday Wishes Come True,” per a press release. The effort also ...

Jeans brand True Religion has been acquired by private equity firm Acon Investments and American Eagle-linked firm SB360 Capital Partners – a retail investment fund chaired by the retailer's CEO ...

True Religion’s distinctive, $400 jeans were everywhere in 2005: in paparazzi shots of early reality stars Paris Hilton and Jessica Simpson, lyrics of “My Humps” by the Black Eyed Peas ...