Netflix is testing a new feature that lets you go ‘off the record,’ a private viewing mode that does not register your viewing decisions into your history, doesn’t display on your connected ...

After settling a class action suit over the company's incognito viewing mode in Chrome, Google says it will destroy millions of user search histories. Yeah, the tech giant says it will delete the ...

Amazon has a different point of view. It announced the new viewing mode on Tuesday morning and said it'll work right away for subscribers in the United States, United Kingdom, Germany and Austria.

The private viewing mode is currently being tested, and Netflix's director of corporate communications and technology Cliff Edwards discussed it in a statement to GigaOm. "We are testing a feature ...

In the settlement, Google agrees to delete billions of data records collected while users were in private viewing mode. The settlement also requires Google to block third-party cookies by default ...

The search engine said the collection of search history, even in private viewing mode, helped site owners "better evaluate the performance of their content, products, marketing and more".