With everyone switching from Universal Analytics to Google Analytics 4 (GA4), we figured this would be the most helpful example to demonstrate how easy form tracking is in GTM.

View Analytics Report Navigate to your Google Analytics page and log in to your account if prompted. Click the "All Accounts" drop-down box to view your accounts.

More specifically, how do marketers use a reliable online tool such as Google Analytics (which provides massive amounts of online customer data) and at the same time properly measure customer actions ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...