"Digital marketing has become essential for specialist industrial suppliers in the West Midlands," explains Sarah Johnson, digital transformation consultant with Birmingham-based WiredMedia.

Contextual marketing. At its core, contextual marketing delivers brand messages based on the user’s immediate environment rather than their personal profile.

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Artificial intelligence (AI) agents are set to become your most valuable companions. AI agents could potentially disrupt Google’s and Amazon’s search functionalities, according to Bill Gates ...

“The advent of digital marketing was a game-changer for many,” Geibel said. “Few new companies can afford to buy large blocks of network TV time, but everyone can have a website." He said that digital ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

TikTok conducted layoffs of marketing team members this past spring as part of a larger reorganization and layoffs across marketing, content and operations. Jhaveri first joined TikTok in November ...

Following its recent debacle involving fabricated trailer quotes, Lionsgate‘s Francis Ford Coppola epic Megalopolis has cut ties with marketing consultant Eddie Egan, sources have confirmed to ...