The top task they identified was 'Building your brand/product value proposition/market access strategy', followed by 'Generating the outcomes and evidence needed to support your brand/product ...

Considering the well-controlled nature of clinical trial designs which include randomization, double-blinds, and placebo controls, it may be impossible to accurately predict the value proposition ...

Your LinkedIn profile could be bringing in clients while you sleep. Stop writing like a job seeker. Turn your profile from ...

Be transparent about your progress. For example, if you claim to have inclusion as a value but don’t have a neurodiversity policy in place, you should acknowledge the gap and show a plan for ...