Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits ...

This article will guide you through the basics of messaging, including how to create key messages and a value proposition, build a messaging framework, and choose between horizontal and vertical ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate ...

With all the emphasis these days on getting your message out using online media—blogging, viral marketing, email marketing, online text, image and video advertising, and so on—we simply forget to ...

Kirsty Gilchrist, MD of Twogether, advises channel marketers how to create a joint value proposition that will please all of the people, all of the timeIt's hardly surprising that marketers know, love ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Focusing your messaging to showcase the unique value that you can provide that group can make your marketing more effective. By identifying exactly who your target audience is, you’ll know who ...

There are many effective value proposition examples available online if you want to further explore this concept. The last step is critical: creating a tailored marketing strategy for specific ...

Answering that question means establishing a destination value proposition, and accepting that it is OK not to be all things to all people, i.e., visitors. That is what the HVAB did when it ...

You can cater to your core demographic. For several restaurant brands, leveraging a value platform may not fit. But for Fazoli’s, a prominent value proposition has been a significant differentiator in ...