Every business needs a unique value proposition (UVP)—that special combination of qualities that makes your company stand out.

By comparison, the company's value proposition -- "the all-in-one commerce platform to start, run, and grow a business" -- describes the product and the problem it solves.

Milestone Pharmaceuticals faces a pivotal FDA PDUFA decision for etripamil in PSVT. Read here for a detailed investment analysis of the MIST stock.

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com.

Employers are pouring resources into their employee value propositions, but some are failing to communicate those investments, according to a Sept. 17 report from Gartner.