If companies want to attract and retain talent, they must market their employee value proposition effectively.
Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...
To help brand leaders remain top of mind among buyers, 16 experts from Forbes Business Development Council each share one unique value proposition to set brands apart from their competitors ...
Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...