Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As one who has been developing and coaching various industry leaders for years, I find ...

When transitioning from a nonprofit executive to an entrepreneur, I realized one key truth: a killer value proposition can ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

A compelling value proposition highlights how your product solves a customer problem. Researching and understanding customer needs contributes to a persuasive value proposition. Test and refine ...

It’s also probably the simplest, clearest explanation of a value proposition, finding where the need is and then addressing it. Arguably the most important part of any business’s marketing ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to ...

One of the most important is crafting an effective value proposition that will set an advisor apart from the competition. Robert Arzt, founder and president of Polaris One and InsuranceCoachu.com ...