"I've never really labeled myself as a 'VSCO girl' until it really became a trend ... is the latest teen iteration of "preppy" style with a casual beach-inspired flair. It's an aesthetic that ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover ...

Take “VSCO girl.” You can find hundreds of thousands of tweets ... reads, “Some words people have used to describe the VSCO aesthetic are preppy but laid-back, beachy, trendy and basic, though ...

The VSCO girl can be found frequenting the photo-editing app VSCO (pronounced “vis-co”), known for its hazy, beach-inspired filters. The phrase goes well beyond the app, though. It’s become shorthand ...

In 2019, before TikTok's "clean girl", the VSCO girl was a noted figure. The term, derived from the app, referenced a sect of teenage girls and a distinctive aesthetic attributed to them.

If you answered, yes to most of the previous questions, then you're a VSCO girl. VSCO girls have a vibe all their own—and this turtle-loving, messy-bunned tribe is taking over TikTok and Instagram.

When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what ...

I can’t pinpoint the exact moment I heard the term “VSCO girl” but I know it was on TikTok, and I was pretty sure that it would be a big deal. That wasn’t because I was particularly ...

A sample conversation with a teen: "Oh, that VSCO girl? She's definitely not in my squad. But I stan her swagger even though those scrunchies are trash. Hundo P. OK, boomer?" Translation ...