Derek Chang, Liberty’s boss, has described F 1 not as a sport but as a “content producer”. The league introduced F 1 TV Pro, a streaming service offering bonus coverage, and a suite of podcasts.

Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones Apple CEO and Formula 1 superstar Lewis Hamilton join ...