Co-authored by Nigel Bairstow, Ph.D., and Jeremy Neofytos, Research Assistant. Over the last seven years, the customer experience on social media has shifted dramatically, moving away from the ...

With increased responsibility placed on the user and preferential algorithmic treatment for bots, platforms that lack verification standards remove the “social” functions from social media.

Don’t want to ditch social media, but feel like it’s taking a toll on your mental health? You might not have to choose. New research from the University of British Columbia suggests that ...

More than 5 billion people worldwide currently use social media, around 65% of the global population, according to Statista. And experts predict that number will grow to more than 6 billion social ...

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Meta hypes AI friends as social media’s future, but users want real connections Two visions for social media’s future pit real connections against AI friends.

Well, a new social media app called Aspect takes all the guesswork out of the equation with a platform that solely consists of you and AI. “Experience social media reimagined,” reads its short ...

Cutting social media out may not feel like a realistic option, but making changes to how you use it can make a big difference to your mental health, experts say.