But user persona benefits extend to so many more parts of your business. Because buyer personas are generalizations of your different types of customers, you likely need more than one.

A user persona is a composite of user profiles, which contain the actual data from real people. Whereas profiles describe real humans, the persona is an "ideal" description of a target audience.

See user persona. (2) The preferences and current desktop configuration of a user's machine. User profiles enable several users to work on the same computer with their own desktop setup.

Vserv recently released a report titled 'Smartphone User Persona Report (SUPR) 2015'. Founded in 2010, Vserv is a smart data platform for mobile marketing and commerce.

MANILA, Philippines--(BUSINESS WIRE)--Vserv, the leading smart data platform for mobile marketing and commerce, today released the Smartphone User Persona Report (SUPR) 2015 for Philippines.