Restaurant Business International's Burger King has a strategy that falls somewhere between the two. Its Whopper has remained ...

When Burger King tinkered with its fries, it not only changed a classic item but also drastically diminished the core reason ...

Burger King is firing up its grills with a magical new twist, unveiling a limited-time menu inspired by the upcoming How to Train Your Dragon movie. In a new co-promotion with Universal Pictures ...

Burger King US&C, in a news release. Need a break? Play the USA TODAY Daily Crossword Puzzle. “Our team has created a delicious menu inspired by the beloved characters and themes of this ...

Burger King announced a new menu inspired by the movie "How to Train Your Dragon." Here's when the items will be available.

Calling all Dragon Trainers! Burger King – in co-promotion with the new live-action How to Train Your Dragon film from Universal Pictures –invites Guests to take a trip to the Isle of Berk with four ...

In a decision on Monday, US District Judge Roy Altman ... items in its in-store and online ads. Burger King said reasonable consumers know the point of menu board photos is to make items appear ...

Burger King is set to face a lawsuit in the US over claims that the fast-food chain ... materially overstated the size of almost all menu items in its in-store and online advertisements.

In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with "Spider-Man: ...

Burger King is facing a lawsuit in the US which claimed the brand misled customers ... practices concerning the sale of falsely advertised menu items. The suit, brought by 19 customers from ...