Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The West Virginia University rowing team will compete at the 2025 Big 12 Championship on Sunday, May 18, at Nathan Benderson Park in Sarasota, Florida. WVU will boat a 1V8+, 2V8+, 3V8+, 1V4+ and ...

WNBA star and Unrivaled League co-founder Napheesa Collier always sought to change the game. Now, see how Jordan Brand is ...

USC held its commencement at the Coliseum on Thursday night, departing with decades of tradition that saw the ceremony unfold ...