The Seattle-based airline plans to retrofit a total of 59 Boeing 737s with refurbished seats and additional premium options by the summer of 2026.

US airlines are making bold moves in the skies, and premium cabins are at the heart of this transformation. Gone are the days when first class was a rare luxury reserved for the ultra-wealthy or the ...

T he Boeing 737 MAX 9 is the largest 737 MAX variant currently in service today, although it will be eclipsed by the 737 MAX ...

How a fringe marketing idea became the backbone of airline profits—and a gateway to global luxury travel.