Saul Marquez, CEO of global digital marketing agency Outcomes Rocket, shares three key takeaways on world of AI-powered ...

In the competitive landscape of digital advertising, where vast investments are made with limited visibility into true return ...

Integration of Unified ID 2.0 and OpenPath to Deliver a Future-Ready, High-Performance Advertising Solution ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Days after Mark Walter’s Los Angeles Dodgers won the World Series last fall for the second time in five years, he met with ...

INMA’s new Advertising Initiative will focus on priorities ranging from first-party data activation for advertising revenue ...

-April Lin appointed as Editor-in-Chief of Business Insider Taiwan; April brings over two decades of media and business ...

The UAE has been at the forefront of smart city innovation, and DOOH plays a role in shaping smart, data-driven urban ...

Adams Outdoor Advertising today announced the acquisition of Chesapeake Outdoor, a well-regarded regional out-of-home (OOH) ...

Samsung Ads has appointed The Digital Voice™ to lead its PR, communications strategy, outreach and events in the UK, EMEA and MENA regions, working closely with Samsung Ads’ marketing and ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

The kids' TV genre in India showcases resilience and growth, adapting to the digital landscape while maintaining viewership ...