Brands can use customisation to highlight their identity, deliver shareable unboxing experiences, and foster customer loyalty.

6. Shape. First, think about how the package will fit on store shelves and displays. You have to convince retailers that your product will sell more than your competitors’ products in that space ...

If you are having trouble obtaining a federal trademark registration for a product’s packaging, some lawyer has probably mentioned to you that copyright protection is a potential alternative or ...

Laser engraving machines have been generating a lot of buzz lately—and for good reason. Whether it’s small businesses ...

A solid brand foundation requires an aligned purpose and strategy that focuse on a brand's values, personality, story, positioning and audience. Packaging, as a brand's primary touch point, plays an ...

The new packaging includes carboard with a window cut out to see the clear glass, as well as instructions on how to use the product within — something new to the brand, according to Okusa. The ...

The lawsuit also claims that some of Aldi’s packaging threatens to “dilute the distinctive quality of Mondelez’s unique product packaging” and “irreparably harm Mondelez and its valuable ...

TOBYHANNA ARMY DEPOT, Pa. -- A vast array of unique test fixtures at the Packaging Applications Testing Facility here gives one-of-a-kind capabilities within the Department of Defense.

Oreo maker sues Aldi over alleged copycat cookie packaging Some of the popular snack packaging the lawsuit alleges Aldi copied include Oreos, Wheat Thins, Nutter Butters, Chips Ahoy, Nilla Wafers ...

New EU Packaging Regulation impacts design, trademarks. Brands must comply by mid-2025 to meet sustainability and recyclability standards ...