The sign in the window proudly proclaims it as the “HOME OF THE WORLD FAMOUS HUCKLEBERRY MILKSHAKE,” and generations of Idahoans will testify that this isn’t mere hyperbole – it’s gospel truth.

The Victor Emporium stands proudly on Main Street in Victor, Idaho, its red-trimmed windows and striped awnings beckoning travelers like a dessert lighthouse guiding ships to shore.