In most cases, sole proprietors won’t need to register their name, but any business owner wishing to open a limited liability company (LLC) or corporation will.

This requires ideating (i.e. developing new name ideas), testing, and checking for availability. A company may start with a name and then consider how that name will look – colors, logo, and so ...

My last name is Pretzel and I love it. I once had a pretzel company offer me a job based solely on my name. My daughters have both my and my husband's last name, and I hope they love it as much as ...