Marketing teams are facing economic uncertainty. Pipeline360's Matt Hummel offers a roadmap for your team to navigate these ...

Zepto has added an AI-powered feature called Consumer Persona to its ATOM brand intelligence platform, according to a press ...

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...

These 10 EVs each nudged the EV market forward in design, affordability, range or tech, and made the market shift around them ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

In 2025, meme coins aren’t just flexing—they’re flipping the financial script. What began as parody projects have matured into billion-dollar empires powered by community, culture, and creativity.

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

Mastering the art of the software demo lies in making it intensely relevant, persuasive, and ultimately, conversion-focused for each unique buyer. Understand your audience through buyer personas.

Refine Ideal Buyer Persona. Getting crystal clear on your target customer's demographics, challenges, ... Test numerous micro-campaigns in 2025 tailored to unique buyer segments rather than massive ...

This social media buyer persona provides information on the customer’s personality traits, favourite brands, and preferred marketing channels. With this information, you can design mobile-friendly ...

A buyer persona goes beyond basic demographic information and delves into the motivations, goals, challenges, and buying behaviors of your typical customers. Why crafting a buyer persona is important ...