Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who represents your target audience. These personas should focus on customers who can drive the most revenue for ...

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...

A well-crafted buyer persona should include: Basic demographic information like profession, age range, location, and gender. Personal values and sociopolitical motivators.