Unilever has launched a new corporate brand icon as part of its Unilever 2010 business plan and “Vitality” positioning begun in February. “Our new Vitality mission will be key to how we shape our ...

The departure of Niall FitzGerald, retiring chairman of Unilever, was marked with a new €10 million ($11.8m; £6.7m) logo. The global FMCG group spent the small fortune to make its logo more "open and ...

Unilever has partnered with the European Vegetarian Union which will see the 'V' logo added to around 500 of its products such as Hellman’s, Flora and Knorr by the end of 2017. The European Vegetarian ...

Unilever has unveiled a new corporate logo with which it plans to brand all of its goods by the end of next year. The Anglo-Dutch company has spent around £6.7m on developing and marketing the logo.

Unilever boss Paul Polman has been named as this year’s winner of the prestigious Chartered Management Institute (CMI) Gold Medal Award. As the firm’s chief executive since 2009, Polman has been ...

Unilever, a consumer goods company, devised a new methodology called the CMI People Data Centre (PDC) Digital Store Census that could be used worldwide to analyse consumer shopping behaviour to get ...