In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company’s banner.

Under Armour says the Curry Brand has trained 15,000 coaches, supported 125 basketball programs and had an impact on 300,000 kids around the world. Curry has also helped pave the way for ...

Under Armour's new $140 backpack isn't just a pricey accessory — it's a symbol of the sportswear maker's shift in strategy as it attempts to turn around slumping sales.

Under Armour opted not to renew its partnership with the NFL, backed out of becoming the official uniform supplier of MLB, and had to pay UCLA a $67.5 million settlement after terminating a record ...

Under Armour’s Expanse Everyday Pants are just $56 right now in two colors. They’re “extremely comfortable” and suited for any setting, according to shoppers.

Under Armour previously had a deal with the NFL between 2006 and 2020. Sportswear giants Nike and Adidas also provide footwear and gloves, per NBC, and Nike still has an apparel deal with the NFL.

NFL News: The NFL has named Under Armour as its official footwear and glove partner, allowing players to wear Under Armour cleats and gloves during games. This ...

Under Armour Inc. has signed a deal with the National Football League to be its official provider of footwear and gloves, reconnecting the athletic brand with the most popular U.S. pro sport after ...

A major partnership was announced between Under Armour and the National Football League to become an official footwear and glove supplier on Tuesday.According to a press release, the long-term ...

Under Armour (UA) (UAA) has signed a long-term partnership to make the brand an official footwear and glove partner of the NFL, reported Sportico’s Kurt Badenhausen. The deal marks a return to ...

Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.

Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official football and glove partner of the NFL. “From ...