Boxes of Uncle Ben's rice are displayed on a shelf at a Safeway store, June 17, 2020, in San Anselmo, Calif. Justin Sullivan/Getty Images, FILE.

The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what exactly would change or when.

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo. 1 weather alerts 1 closings/delays.

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo. 1 weather alerts 1 closings/delays.

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

GREENVILLE — Following reports of illness among several teachers and schoolchildren in Texas, Greenville’s Mars Foodservices U.S. has issued a voluntary recall of its Uncle Ben’s Infused ...

WASHINGTON -- The Food and Drug Administration is warning against eating Uncle Ben's rice products served at schools, restaurants, hospitals and other food service institutions after children in three ...