Uncle Ben’s rice is to be renamed after the brand's owner, Mars, acknowledged that the label promotes racial stereotypes. Uncle Ben’s is to be renamed Ben’s Original after the rice range’s ...

Ben's Original debuted its first marketing campaign since rebranding from Uncle Ben's last September, according to a news release. The Mars Food-owned label worked with agency The&Partnership on ...

Mars Inc.-owned Uncle Ben’s Rice also said it would stop making products with images of the Uncle Ben character, and earlier this year, butter brand Land O' Lakes removed an image of a Native ...

Lately there has been a push for brands to be more inclusive, and it appears that Uncle Ben’s Rice is keeping up with the times by changing the name of the product to Ben’s Original. According ...

An iconic rice brand is hitting shelves with a new name and revamped packaging. The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle Ben ...

Boxes of Uncle Ben's rice are displayed on a shelf at a Safeway store, June 17, 2020, in San Anselmo, Calif. Justin Sullivan/Getty Images, FILE.

Dive Brief: Mars Food is renaming its Uncle Ben's rice brand Ben's Original, the company announced.Three months ago, as other major food manufacturers were saying they would take another look at ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

With food brands like Aunt Jemima and Uncle Ben’s under fire for the racist stereotypes in their packaging and names, rapper, label owner and entrepreneur Master P has launched his own brand ...

Families who participate in the Ben’s Beginners™ Cooking Contest will vie for the chance to win one of five Grand Prize packages, which includes $15,000 cash, a $30,000 cafeteria makeover for ...

Uncle Ben’s is to be renamed Ben’s Original after the rice range’s owner Mars acknowledged that the label promoted racial stereotypes, the latest example of corporate America ditching ...