Uncle Ben’s rice is to be renamed after the brand's owner, Mars, acknowledged that the label promotes racial stereotypes. Uncle Ben’s is to be renamed Ben’s Original after the rice range’s ...

Bye, Uncle Ben's, hello Ben's Original. The rice has a new name and look almost a year after parent company Mars Food said it would overhaul imaging.

The brand name is similar ... and "uncle" instead of "Mr." and "Mrs." — to Ben's Original moves the brand's position to be more neutral in terms of race. It also makes the brand name, which Mars had ...

Mars Inc.-owned Uncle Ben’s Rice also said it would stop making products with images of the Uncle Ben character, and earlier this year, butter brand Land O' Lakes removed an image of a Native ...

Ben's Original debuted its first marketing campaign since rebranding from Uncle Ben's last September, according to a news release. The Mars Food-owned label worked with agency The&Partnership on ...

With food brands like Aunt Jemima and Uncle Ben’s under fire for the racist stereotypes in their packaging and names, rapper, label owner and ... grits, rice, beans and oatmeal.

The Twitter profile still has Uncle Ben's with the old logo as its photo. The bright orange boxed rice brand officially has a new name: Ben's Original. After several weeks of listening to ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

Lately there has been a push for brands to be more inclusive, and it appears that Uncle Ben’s Rice is keeping up with the times by changing the name of the product to Ben’s Original. According ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

Healthy habits begin at home and at school, which is why the UNCLE BEN’S® Brand, the number-one global rice brand ... or attendance at the School Nutrition Association Annual Conference.