Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

I’m a microbiologist. Here’s how often you should really wash your bedding Arkansas couple killed at Devil's Den State Park while hiking with young daughters; suspect at large Why don’t we ...

Harry Styles is adding pleasure to his beauty brand Pleasing. Announced on Thursday, Pleasing is making its inaugural move into the sexual wellness space, launching two new products, the Pleasing ...

One of the Las Vegas Strip’s classic resorts is partnering with a global hospitality brand while maintaining its signature identity. Treasure Island hotel-casino entered into a franchise ...

The Best Just Got Better: Yankee Candle® Partners with Brittany Snow to Unveil Bold Brand Refresh with Modern Design & Enhanced Quality ...

GalaxyCon is back and bigger than ever!With a star-studded lineup, expanded programming, and a brand-new free StreetFest. Raleigh's about to turn into a fan-tastic celebration of all things pop ...

Tesla skepticism continues to grow, robotaxi demo fails to impress Austin Worse, fewer and fewer consider the brand safe.

This video features a prank call made to a beverage company known for its fruit juice products. The call includes harmless and unusual questions asked in a polite tone. There is no intent to cause ...

Feige also dove deeper into The Punisher's addition to the movie, citing the desire for a "street-level character" to join Spider-Man: Brand New Day.

Pietra’s new AI Assistants help entrepreneurs launch and grow brands by automating sourcing, fulfillment and marketing—no team required, just an idea and execution.

JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive.

Wrapped Rad is a fresh, modern baby brand known for its cozy essentials like swaddles and blankets, all designed with a bold, colorful style and a whole lot of ...