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Pietra’s new AI Assistants help entrepreneurs launch and grow brands by automating sourcing, fulfillment and marketing—no team required, just an idea and execution.
JCPenney builds on promising brand push with ‘Back-to-It’ campaign The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.
The designer who defined Red Carpet dressing and that famous suit marks a half century of his ground-breaking namesake label with an exhibit and pop-up.
JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive.
This video features a prank call made to a beverage company known for its fruit juice products. The call includes harmless and unusual questions asked in a polite tone. There is no intent to cause ...
Feige also dove deeper into The Punisher's addition to the movie, citing the desire for a "street-level character" to join Spider-Man: Brand New Day.
As part of Dove’s ongoing mission to support women’s self-esteem, the brand recently introduced its first-ever body confidence tools for women through the Dove Self-Esteem Project.
Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.
Wrapped Rad is a fresh, modern baby brand known for its cozy essentials like swaddles and blankets, all designed with a bold, colorful style and a whole lot of ...