The most significant change to surge wasn’t any of this, though. It was the shift, led by Uber and followed by Lyft, from visible to invisible surge, or what Uber rebranded as “upfront pricing.” ...

Uber surge pricing is supposed to be applied to especially busy times and places, ... Now, however, the app uses variable or “dynamic” pricing all the time, says James Farrar, ...

Uber CEO on Surge Pricing: Get Used to It. 2 minute read. By TIME Staff. January 8, 2014 6:17 AM EST. ... TIME may receive compensation for some links to products and services on this website.

On-demand car service Uber has recently drawn a lot of customer ire for its surge pricing model, which jacks up the rates of rides hailed through its mobile app during high-demand situations like ...

But as of 4:40 p.m., an Uber trip from Sunset Park to Manhattan still cost more than double the price of a similar trip using Lyft. Both Uber and Lyft initially appeared to implement surge pricing ...

The data do show that surge pricing works to maintain or improve service quality in the neighborhood of the surge, measured roughly as the estimated waiting time for a car.

Uber will now provide users with an exact fee before they request a ride. The calculations for the fare are made using the expected time and distance of the trip, local traffic, and the number of ...

Uber, Amazon and airlines use surge pricing. Wendy's will now introduce it, joining more companies that adjust prices based on real-time demand. Uber, Amazon and airlines use surge pricing.

Wendy’s CEO Kirk Tanner said the company will spend $20 million on high-tech digital menu boards that can update prices in real time, similar to surge pricing strategies adopted by rideshare ...

The feature gives riders a way to avoid surge pricing. Ride Passes roll out in 10 cities on Wednesday, including Dallas, Orlando and San Francisco, and can be purchased for up to 10 routes a month.