The client-agency duo discuss the creative process behind its multichannel 'Football is for Food' campaign.

One challenge for brands when casting creators is not getting the same mass-market appeal that big-name celebrities bring to ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Competing for customers is harder than ever in the quick-serve and fast casual categories, thanks to more choices, economic ...

McConaughey knows what to bring to the table during the Super Bowl ad circuit. He's a multi-time veteran on the commercial scene, but we're left guessing how much we'll see of him. If we know Uber ...

Creatives from Deutsch, adam&eveDDB and more decide who brought home the Lombardi Trophy of advertising last night – plus which brand secured the runner-up spot.

The Philadelphia Eagles are maintaining a wide lead over the Kansas City Chiefs in the 2025 Super Bowl. Kendrick Lamar ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Matthew McConaughey looks poised to potentially be the frontman for Uber Eats and their Super Bowl 59 ... delivery service's teaser for their ad set to feature during this year's game between ...