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Uber’s High-Performing UX/UI: A/B Testing Insights - MSN
Uber’s pricing model was based on a price range ($13-$17), displayed before the ride was booked. While this was designed to give users a rough estimate, it ended up creating uncertainty.
Uber’s system also failed to find aliases used by drivers, including a felon who had once escaped from the Colorado Dept. of Corrections and became an Uber driver after his release from jail ...
Uber Wants More of Its Drivers to Use Electric Cars It may even pay some drivers to go electric. Stephen Edelstein Published Jun 20, 2018 11:55 AM EDT ...
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