Uber trademarked 'Everyone's Private Driver' on January 7, 2013. But a lot has changed since then. Today, Uber has the potential to tell a bigger and better story.

Over the weekend, Uber’s new chief brand officer Bozoma Saint John got a public relations pop-up in The New York Times Magazine. Uber, the popular rideshare app, has disrupted traditional ...

Uber founder Travis Kalanick has run his hyper-competitive business under the assumption the ride-hailing service that reigns supreme will be the one with the cheapest rates and best service.

SAN FRANCISCO — Uber's U.S. market share and brand image have slipped in the tumultuous months following a former engineer's blog post that blasted the ride-hailing company for its sexist work ...

Uber’s value perception also took a significant hit, down from a score of -0.5 on 9 July to -6.9 by 12 July. While this recovered slightly as of 17 July (-6.7), it marks the brand’s lowest value score ...

Just five years ago, Uber’s public reputation seemed like one big car wreck. Everything you heard about the brand back then—from the way it bullied its business into resistant markets and its ...

Building the brand across APAC While Australia has been one of Uber Eats strongest markets, the team is also driving its growth in key APAC markets Taiwan and Japan. The market similarities ...