Great design is about more than just looking ... A/B testing uncovers what truly works for your users. , such as $10.99. Uber’s High-Performing UX/UI: A/B Testing Insights inc_arabia_en 1 ...

Uber is going this route to step up its game, promising a highly tailored experience for each user of its redesigned app.

Otherwise, our default selection remains to be awarded to Uber for its sleek design and quality customer service. Which app do you prefer Uber or Lyft? Let us know. We'd love to hear from you.

Uber on Thursday launched a more streamlined version of its smartphone app to better appeal to senior riders. The updated version features a handful of design changes that cater to older users ...

UI design deals with the visual elements and how users engage with them. Both are critical for building an app that resonates with users and keeps them engaged. If an app is difficult to navigate ...

Ride-hailing service Uber signed a deal with Google sister company Waymo to offer the tech giant’s self-driving cars through the ride hailing app ... company working to design self-driving ...